Using cookies with a QR code at an event is a clever, memorable marketing tool, it combines sensory engagement (taste, sight, smell) with digital interaction. Here are the key benefits and reasons why it grabs attention and drives results:

1. Instant Engagement

• Interactive & fun: People love scanning things that promise a surprise, it triggers curiosity.

• No barrier to entry: A simple phone scan instantly connects them to your website, portfolio, or social media, no typing or searching needed.

2. Strong Brand Recall

• Memorable experience: They physically eat your brand message,  it’s sensory and emotional.

• Visual novelty: QR cookies stand out from typical event freebies or business cards.

• Photo-worthy: Guests are likely to take photos and share them on social media, tagging your brand (great for organic reach).

3. Subtle but Effective Marketing

• Non-pushy: Instead of handing out flyers or sales pitches, you’re offering something delightful that naturally leads them to your link.

• Customizable messaging: You can print a short phrase near the QR code like “Scan me before I’m gone!” or “A sweet surprise awaits ” to increase curiosity.

4. Direct Traffic to a Target Page

• Drive to action: Link it to a landing page that aligns with your event goal  e.g.:

  • Portfolio or online shop

  • Event-exclusive discount code

  • Newsletter sign-up or social follow

  • Video, campaign, or giveaway

6. Great for Networking & Lead Generation

• Instead of a static business card, your cookie makes people smile, and they remember you.

• Perfect for markets, launches, creative expos, and weddings or brand activations.

6. Reinforces Brand Personality

• QR cookies feel creative, modern, and playful, which speaks volumes about your brand style and confidence.
• You can align the cookie design, color palette, and QR placement to your branding for a cohesive look.